Edgar Molenaars

Edgar Molenaars is a seasoned subject matter expert and executive consultant in the field of marketing, marketing operating model, branding and growth strategy. He spent 25 years of his career in senior leadership positions in marketing/advertising agencies, after he moved to KPMG in 2019 to become Partner Customer & Brand Strategy. He led multiple transformations to leverage untapped CX-, brand-, marketing-, growth potential for clients. He developed a proprietary research tool to identify factual Brand Equity levels to steer brand portfolio considerations, pricing power, brand strategies and brand rationalisations. Edgar is a keynote teacher of Nyenrode’s Business University’s Marketing Leadership Program.